cormier

A person with dark hair and short facial hair wearing a light gray sweater, standing against a textured brown wall and looking slightly upward with a gentle smile.

James

Cormier

marketing + communications

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I’m a marketer and communicator with broad experience in project management, events, brand building, campaigns, and partnerships.   I take an intentional, results-driven approach, with a focus on high-quality work. Beyond my profession, this site is my creative outlet for writing, photography, and design, as well as a space to share highlights from my career.

A person standing in Dean Village, Edinburgh, with historic stone buildings and the Water of Leith visible in the background.

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Advertising

AI Images in Advertising: Should You Use Them?

To me, AI image generation has always been one of AI’s most enchanting features. As a self-proclaimed creative who often has more ideas than time, being able to describe a concept in simple terms and watch it instantly transform into a visual felt like magic. My favourite project involved creating assets for my rec soccer team. What started as...

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Career Development

7 Career-Changing Books Recommended by My Network

89% of people say they trust recommendations from people they know. That statistic isn't particularly surprising. In an era of option overload, where advertisements and algorithms compete for every second of our attention, recommendations from people we know often feel like the most reliable source of

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